How it Works
Search engine optimisation or SEO is a multifaceted process that begins with an analysis of your website to determine what is holding it back. Upon completion of the analysis, an SEO strategy is devised to rectify your site’s weaknesses and make it agreeable to search engines. This typically involves:
- Optimising images: When images are too large they slow down page loading which drives customers away. We make sure all your imagery is web-friendly.
- Ensuring your site is mobile-compatible: Most web searches today are done from mobile devices. If your site is not optimised for mobile Google will ignore it. We’ll make sure your site is compatible with all contemporary mobile devices.
- Conducting keyword research: Keywords are those words and phrases people enter into a search box. Your site needs to respond to searches related to your product or service. We make sure it does.
- Ensuring fast loading: 20 years ago the average person would wait 8 seconds for a page to load before exiting. Today, that’s down to 3 seconds. We make sure your website pages load in a flash so you don’t lose business.
- Fixing backend issues: If your backend code is full of obsolete tags, unused JS and syntax errors search engines will judge it to be substandard. We clean up all backend coding issues.