Best SEO Company in London

SEO is an acronym that stands for “Search Engine Optimisation.” This is the practice of improving the quality and quantity of website traffic and brand exposure through non-paid, or organic, search engine results.

As such, quality SEO services require work on both the search engine side of things and the people side of things. This means understanding what consumers want when they search online. This in itself covers a multitude of essential components that SEO experts need to know to ensure optimal results.

For starters, what does it mean when someone searches for ‘ABC’ or ‘XYZ’. What kind of answers and content do they expect to get as a result of their searches, and how do most people prefer their solutions to be presented to them?

Equally important are the keywords that consumers use when performing their online searches. When you have SEO experts who fully understand these principles, you can look forward to your website enjoying higher rankings among search results.

And that’s precisely the kind of knowledge and expertise you can expect when you partner with PNdigital. As a result, it will be easier for your business to connect with people searching online for the solutions you provide.

There are numerous SEO techniques that companies use to deliver results. Some of these techniques are called “White Hat SEO,” which refers to practices and strategies that follow the rules of search engines.

There main purpose is to bring more value to users.

And then there’s “Black Hat SEO,” which refers to techniques and strategies that attempt to trick search engines into listing your website higher among search results.

Black Hat SEO can work, but it’s a risky move that can impose high penalties, like having your page removed from search results altogether. The ethical implications alone are enough to warrant its avoidance.

What’s more, it’s all the more reason to make sure you partner with SEO specialists who put in the work to ensure organic search results.

WHAT IS ON-PAGE SEO?

The term “on-page SEO” refers to actions taken by the SEO company in London to improve the integrity and performance of a website, such as:

• Ensuring meta tags, title tags and headers contain keywords.
• Ensuring the website loads quickly.
• Making sure the site is mobile-friendly (extremely important).
• Eliminating duplicate content.
• Cleaning up the backend coding.
• Making sure all images are optimised and have “alt” tags.
• Replacing poorly written content.

How a website performs for visitors is an important factor Google uses to help them determine if a website is worthy of a high ranking in search results. So on-page SEO is actually very important.

Paid advertising, social media, and other online platforms can indeed bring traffic to websites. However, most online traffic comes from search engines. Furthermore, true, organic search results account for a larger portion of internet real estate.

And this year alone, Google has already had more than 360 billion searches (and counting). In fact, Google makes up over 70% of all search results on a global scale. To take it a step further, the first five search results on the first page of Google are responsible for nearly 68% of all search clicks.

The need for experienced SEO cannot be overstated. If you’re ready to increase your website’s ranking, contact the experts at PNdigital today for your free consultation.

Keywords make the cyber-world go ‘round. Keywords are those words or terms people enter into search boxes to find the things they’re looking for. You want your site to be prominently listed if someone searches for your particular product or service. But if you operate in a competitive niche this is not easy.

As such, any SEO company in London worthy of the title is adept at conducting keyword research. Keyword research can reveal important keywords people use but your competitors overlook. This allows you to fashion your content in a way that takes advantage of these keywords and gives your site a competitive advantage.

25 years ago ranking for various search terms was relatively easy and you could see results in a couple of weeks. That’s because there were only 20,000 or so websites in the world. Today there are well over 1 billion websites. So getting yours to the top of organic search results takes hard work, expertise and patience.

That said, it is not unreasonable to assume that if the SEO company in London you’re working with does their job well – and you put adequate financial resources behind the SEO effort – that you should see quantifiable results in 6 months to a year.

Keep in mind too that, out of necessity, our answer is steeped in caution and that it is entirely possible you could see significant results in less time than that.