Best SEO Company in London

SEO is an acronym that stands for “Search Engine Optimisation.” This is the practice of improving the quality and quantity of website traffic and brand exposure through non-paid, or organic, search engine results.

As such, quality SEO services require work on both the search engine side of things and the people side of things. This means understanding what consumers want when they search online. This in itself covers a multitude of essential components that SEO experts need to know to ensure optimal results.

For starters, what does it mean when someone searches for ‘ABC’ or ‘XYZ’. What kind of answers and content do they expect to get as a result of their searches, and how do most people prefer their solutions to be presented to them?

Equally important are the keywords that consumers use when performing their online searches. When you have SEO experts who fully understand these principles, you can look forward to your website enjoying higher rankings among search results.

And that’s precisely the kind of knowledge and expertise you can expect when you partner with PNdigital. As a result, it will be easier for your business to connect with people searching online for the solutions you provide.

There are numerous SEO techniques that companies use to deliver results. Some of these techniques are called “White Hat SEO,” which refers to practices and strategies that follow the rules of search engines.

There main purpose is to bring more value to users.

And then there’s “Black Hat SEO,” which refers to techniques and strategies that attempt to trick search engines into listing your website higher among search results.

Black Hat SEO can work, but it’s a risky move that can impose high penalties, like having your page removed from search results altogether. The ethical implications alone are enough to warrant its avoidance.

What’s more, it’s all the more reason to make sure you partner with SEO specialists who put in the work to ensure organic search results.

Paid advertising, social media, and other online platforms can indeed bring traffic to websites. However, most online traffic comes from search engines. Furthermore, true, organic search results account for a larger portion of internet real estate.

And this year alone, Google has already had more than 360 billion searches (and counting). In fact, Google makes up over 70% of all search results on a global scale. To take it a step further, the first five search results on the first page of Google are responsible for nearly 68% of all search clicks.

The need for experienced SEO cannot be overstated. If you’re ready to increase your website’s ranking, contact the experts at PNdigital today for your free consultation.