Unless you have some way to drive traffic to your new website it’s nothing more than an expensive digital billboard vying for attention among the 1.7 billion other websites currently parked in cyberspace. So what separates the successful websites from the also-rans? How is it that one website will get millions of hits per month and another, similar website will get 47? The answer is “SEO”.
Way back in the late 1990s SEO meant stuffing every conceivable search term into the meta tags of a webpage and keeping your fingers crossed. Today, trying to prank Google like that will get you banished to the nether regions of cyberspace, never to return. That’s why you need a qualified, experienced Enterprise SEO Consultant in your corner. Here are 9 things the SEO consultant will do for you:
Establish SEO goals
In this case, goals include things such as increasing traffic and improved keyword rankings, as well as longer-term goals such as increased conversion rates and increasing revenue generated from unpaid search traffic.
Analyse the competition
You can be sure that your competition is already ranking for virtually every keyword phrase relevant to your business. The SEO consultant will analyse what those sites are doing right and apply what they learn to help improve your site’s ranking.
Conduct Keyword Research
Keywords are the bait that attracts the fish. Before the consultant can formulate an effective SEO strategy they will conduct research to determine what keywords and keyword phrases your customer base is using on Google.
Optimise your site’s backend
This process is often called “technical SEO” and it involves putting the unseen aspects of your site under a microscope to ensure there are no coding mistakes or other technical issues that would raise a red flag with Google.
Optimise the user experience
Your site may be the most attractive on the web. But that has little to do with the user experience. The user experience is defined by the load speed of your pages, mobile-friendliness, how long it takes the page to stabilise and more.
Perform on-page adjustments
Google tries to promote the highest quality websites related to each search term. To do that they put a premium on quality content. The Enterprise SEO Consultant will adjust your content so that it provides optimal value.
Target the right audience
Traffic is all very well and good but if the wrong people are clicking through to your page it won’t matter how many there are. The goal, after all, is conversions. The SEO Consultant will optimise your site to target those people looking for what you have to offer.
Build credibility
The higher you rank in Google’s organic (as opposed to paid) search results the more it bolsters your business’ credibility. People have more confidence in a business that appears on Page 1 than they do in a business that appears on page 17.
Provide actionable intel
The Enterprise SEO Consultant can examine web analytics and glean useful info about your visitors including where they’re from, what devices they’re using, the search terms they’re using and more. This data can be used to refine your SEO efforts and improve your ranking.
SEO stands for Search Engine Optimisation. It is the process of bringing a website in line with Google’s search algorithm in order to carry favour with the search giant. Without it your website will be relegated to page 7 or 26 of search results, meaning it might as well not exist. Why? Because 90% of searchers never venture beyond page 1 of search results.
Getting on to page 1 then is the goal of every business owner and the best way to do that is to hire an experienced Enterprise SEO Consultant.
If you want your website to be more than an expensive billboard you need an Enterprise SEO Consultant from PN Digital on your side that understands even the vaguest nuances of internet search and how to put them to work for you. Get in touch today by calling +44 207 846 0130, or writing us at: info@pndigital.co.uk.
