Shopify SEO Company

If your Shopify site is invisible to search engines it might as well not exist. PNdigital is the Shopify SEO Company you need to ensure your online success.

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The Shopify SEO Company You Choose is Important – Choose PNdigital

The Canadian e-commerce platform Shopify has seen a significant and steady rise in its popularity over the past 5 years. Millions of websites around the world now use Shopify to enable their online sales. As a result, the company’s revenue has grown from approximately £300 million 5 years ago to nearly £2 billion today. 

Statistics like that make a powerful argument in favour of using this versatile CMS, but simply installing Shopify is not enough to ensure the success of your online retail efforts. For that, you need an experienced Shopify SEO company like PNdigital on your side.

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Mobile-friendly is non-negotiable

Several years back search engine queries from mobile devices surpassed those from PCs for the first time. Today, it’s not even close. Mobile rules with 5 billion internet-ready smartphones in the world now, compared to about 1.5 billion PCs.

The same is true with online sales. Nearly 60% of all online sales today originate from a mobile device, and that number continues to grow. If your site is not optimised for mobile you will lose traffic to those that are. But that’s not the worst of it. Google (which controls more than 92% of all search traffic) will penalise your site for not being mobile-friendly, and if that happens you can kiss your shop goodbye.

Keywords

Simple navigation, fast loading and mobile-friendliness are all important to any successful SEO campaign. But keywords are how you connect to potential customers. “Okay” you’re saying, “but how do I know what keywords to use in my online content?” That part you leave to us.

When it comes to researching and selecting keywords our team members are experts. They have this keyword research thing down to a science and will make sure that customers searching for your product or service can find it.

Additional Tools

We also engage in link building, influencer marketing, content marketing and more because we understand that in order to be an effective Shopify SEO company all potentially useful white hat SEO techniques must be on the table.

PNdigital: the only Shopify SEO company you’ll ever need

Installing Shopify and populating your online store are essential steps in launching your online sale efforts. But cyberspace is not the real world. In the real world, the rule is “location, location, location”. In cyberspace, it’s “SEO, SEO, SEO”.

Without an effective SEO campaign behind it, your Shopify store will be relegated to the nether regions of organic search results, (i.e. anything beyond Page 1). Here are some of the techniques we employ to ensure your online shop gets the search engine love it needs.

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As a leading Shopify SEO company, we have seen many well-intentioned online retail efforts crumble under the weight of a poorly organised online shop. If users are having a hard time finding products because categories are not well-defined or products are misplaced they will move on to your competitor’s shop and not return.

When it comes to organising your online shop we adhere to one fundamental rule: the simpler the better. Customers don’t want to have to navigate through countless subcategories to find what they’re looking for. One or two clicks should be all it takes. If your site can deliver that for them they’re more likely to stay longer and return in the future.

Optimise The User Experience

Before we begin funnelling traffic to your site it’s imperative that your Shopify store is optimised to enable an intuitive, hassle-free user experience. It doesn’t take much to turn potential customers off so we take a deep dive into your site structure to ensure it’s as user friendly as can be. That means,

  • Cleaning up any coding issues.
  • Making sure navigation is intuitive.
  • Ensuring pages load quickly and properly.
  • Removing dead-ends and redundancies.
  • Optimising product images.
  • And more…

Loading speed is also an essential ingredient in online success since people typically won’t wait more than a few seconds for a page to load.

The Bottom Line

If your Shopify store is to bear fruit it must be nurtured on a steady diet of effective SEO. As a leading Shopify SEO company, we can design and implement an SEO strategy for you that will lift your online shop into the rarified air of search results.