How SEO for Online Courses Works
Websites that appear at or near the top of search results do not wind up there by accident. At some point, the website owner invested in an SEO campaign. SEO, or Search Engine Optimization, is the process of making a website fall in line with what Google’s search algorithm wants to see. That typically means:
- Making sure your pages load fast: The average person will only wait 3 seconds for a page to load before exiting. SEO means optimizing pages to ensure lightning-fast loading.
- Making sure your online courses site is mobile-friendly: 5 out of 6 devices that access the internet these days are mobile devices. Your site MUST be mobile-friendly or Google will ignore it.
- Incorporating keywords into your website copy: The words people enter into search boxes are also keywords. An effective SEO campaign will include keyword research and integration.
- Making sure your site coding is up to par: Google punishes websites that use obsolete or redundant coding. An SEO campaign will identify and eliminate potential coding problems.
- Creating backlinks: Google is all about promoting sites they consider authoritative in a given sector. One way to establish authority is to create quality backlinks.