SEO for Fashion Industry

Why SEO for the Fashion Industry Matters

A huge percentage of the aforementioned apparel sales in the UK are now made online. All other things being equal, what separates successful fashion websites from unsuccessful ones can almost always be expressed in terms of three simple letters: SEO. SEO stands for search engine optimisation which is the process of modifying a website to bring in line with what search engines want to see. An SEO campaign for a fashion website will typically involve the following:

  • Optimising images: Online sales are powered by imagery. But if those images are too large and unwieldy they will slow down page loading and drive customers away. We make sure all your images are web-friendly.
  • Conducting keyword research: Those terms people enter into Google and Bing are more than random words. They’re keywords and your site needs to respond when people enter keywords related to your product offerings. We make sure it does.
  • Ensuring mobile friendliness: If your website is not optimised for mobile devices Google will relegate it to the dark corners of cyberspace where no one will find it. We make sure that doesn’t happen.
  • Upgrading content: If your website content is rife with misspellings, grammatical errors and inaccuracies search engines will bypass it and give the prime search result positions to your competitors.

Let’s Embark on This Journey Together

SEO for fashion industry websites is not a luxury, it’s an absolute necessity. If you want to give your fashion-related website a fighting chance in a crowded market, get in touch with the experts at PNdigital and find out how search engine optimisation can raise the visibility of your site.