What Is Meant by SEO for Contractors?

SEO or Search Engine Optimization is the process of bringing a website into line with Google’s search algorithm so that the search giant looks favourably upon it and delivers it at or near the top of relevant search queries.

Why Google? Because for better or worse more than 9 out of 10 internet searches are Google searches.

How do we bring your website into line with Google’s search algorithm? There are 4 areas of concentration when it comes to SEO for contractors:

#1: On-page factors

On-page factors that affect search ranking include backend coding, internal links, whether images are properly optimized and whether the copy is well-written.

#2: Off-page factors

Off-page factors include the quality of external backlinks to your page. Links from high-quality sites that point back at your site enhance its credibility and authority in Google’s eyes.

#3: Backend factors

Among other things, backend factors include whether your site is designed to be mobile-friendly and whether your site’s coding includes outdated HTML tags.

#4: Local factors

Without getting too techy it’s vital that your site is visible to those searching for your service in your local area. Local SEO factors include reviews, local link building and establishing a Google Business Profile.