Why SEO for Coach Companies Matters

The websites that appear on page 1 of search results don’t get there by accident. They get there because they have an effective SEO campaign behind them. SEO entails going through a website with a fine-tooth comb for the express purpose of uncovering coding errors, optimizing images, creating keyword-rich copy and more.

All this tweaking has a single goal: to impress Google so that they place your website on page 1 of search results instead of someone else’s.

• Why Google? Because 92% of all web searches are Google searches.
• Why page 1? Because close to 95% of people tap on page 1 results, meaning if your website appears on page 2 or 6 or 17 it might as well not exist.

How SEO Works

SEO addresses those aspects of your site Google’s algorithm uses to determine the quality of a website, that includes:

• Loading speed: 10 years ago the average person would wait 8 seconds for a page to load. Today that is down to 3 seconds.
• Mobile friendliness: Google announced a few years ago that henceforth they would prioritize mobile-friendly sites in search results.
• Keywords: Those search terms people enter into the Google search box are actually keywords. Your website needs to contain the right keywords for your coaching sector if it’s to be found by Google.