The Key to Successful NFT Advertising
While ad platforms have initiated new rules governing the advertising of NFTs it is still possible to get the word out about your NFT drop through conventional and non-conventional channels. It just takes a bit of market savvy on the part of the agency you decide to work with.
Chances are your NFT will attract the same level of scrutiny as any cryptocurrency so expect that you won’t be able to advertise on Twitter and that even simple Google ads will require navigating some red tape. That said, the following are some of the best ways to engage in NFT advertising:
- Google ads – Google doesn’t make it terribly easy to use their ad platform to promote your NFT. But if you work with an experienced agency like PNdigital they’ll help you cut through the regulatory underbrush and reach a wide audience.
- Telegram groups – Telegram has more than 550 million active monthly users and is a great place for getting in direct touch with people who care about the type of work you produce.
- Influencers – Partnering with the right influencer can send awareness of your NFT drop through the roof. Of course, the top influencers don’t promote for free. So expect to spend real money.
- Instagram – Lots of NFT creatives simply post their work to Instagram. The key is finding the most effective hashtags to accompany them.
