SEO is constantly evolving. Ever since the first search engine appeared, businesses have been optimising their websites to improve their rankings. As we enter a new year, SEO will continue to evolve. Here’s what to expect in 2020, and how an SEO company in London can help you meet your goals.

Voice Search

Voice search is already important, and it’s only going to get bigger in 2020. Just see how many people get smart speakers like Alexa this Christmas and you’ll understand why.

People are asking their search queries out loud more and more – not just using smart speakers but also their phones – and this makes it more important to optimise for voice search.

This means a focus on conversational content, natural language and question keywords to better optimise your site for the types of searches people make when they use voice search.

Featured Snippets

Featured Snippets have been slowly taking over the search results, and they are now starting to dominate. These often appear above the organic results where they are highly visible, in what is often referred to as Position Zero.

Not all the content you create can be optimised to be a Featured Snippet. But when you can create content where a Featured Snippet makes sense, do so. They get 8.6% of clicks when they show up, so they should not be ignored.

Machine Learning

Search is getting smarter, and BERT is the latest update to the Google algorithm. As we wrote recently, it provides Google with a better understanding of the context of searches and what they really mean.

There is not much you can do to optimise beyond what you are doing already. However, be aware that as search engines become smarter, cheating the system becomes harder, making the need for professional help essential – and as the top SEO company London businesses choose to work with, we can help you there.

Influencer Marketing

Influencer marketing has been around for a while, and in 2020 it is likely to play a bigger role in SEO. When you partner up with an influencer, you amplify the reach of your content – leading to more traffic and more links – making it a great option for building natural links.

If you are struggling to get your content out there, influencer marketing could be the place to focus your efforts in 2020, so start searching for relevant influencers you can team up with.

Finally: Focus on Content

There is one thing that has not changed, and which will remain an important SEO factor going into 2020: content will continue to be key.

All the advances being made in SEO only reinforce the need to create content that delivers value to the user. Provide users with the content they need, content that answers their questions and helps them improve their lives. This will remain the cornerstone of any successful SEO strategy going into 2020 and beyond.

And if you need help with your SEO strategy, call us today to work with a professional SEO company in London and see how we can improve your search rankings in 2020.