Voice search may have started out as a relatively small and ‘unimportant’ concept, but today, it is among the most critical and attention-worthy topics in the search industry and a key sub-service offered by many SEO services in London. After all, the ease of search voice offers on smartphones is absolutely second to none.
A report published by Statistica in 2019 revealed that between then and 2023, there will be 8 billion digital voice assistants worldwide.
So the question we need to ask ourselves is this: how do we optimize our SEO for voice search? Read on to find out just that.
Best Tips to Optimize for Voice Search
Optimize keyword research around voice
There are semantic differences between typed queries and voice queries because people typically type and speak in different ways.
For example, if you want to know more about the voice search features on your new smartphone and want to purchase a new home voice assistant, you’ll probably write something along the lines of “home voice assistants” on Google – whereas, through voice search, they will most likely say something like: “What’s the best home voice assistant I can buy?”
Brainstorm the kind of questions people may ask using voice search that are related to your chosen or target keywords. And while there are paid tools that help you accomplish this, one of the best ways of doing it for free is to use the “People Also Ask” feature within Google, which gives you more question ideas. All you have to do is type in a question that you’ve come up with while barnstorming and it will display all related questions.
Professional London SEO services can also help you accomplish this and much more.
Optimize website structure and content creation
Your content optimization strategy for voice search is, again, is going to be noticeably different – and you’ll need to integrate questions into all the different parts of the customer journey. This is important because it ensures that you’re available to respond to customer queries through voice search at any stage of their needs.
For instance, consider the following questions at different stages of the customer journey:
Interest – “Is it possible to make a phone call using Google Home?”
Purchase – “How much does Alexa cost?”
Awareness – “What’s the best home voice assistant I can buy?”
Loyalty – “What products work effortlessly with Google Home?”
Organize these questions into unique categories that integrate within the customer journey, as illustrated in the example above. If you need more examples like these, then London SEO services can help.
Additionally, there are three types of content that generally work well when it comes to voice optimization:
- Informational content like how-tos and guides
- Navigational content like services, customer service info, press releases, store locations, etc.
- And, transactional content such as product information, product-related stories, videos and product comparisons
Optimize site speed
You can bet that voice search is a feature people exclusively use on smartphones so your website must be mobile-friendly form the get go. Users should be able to access information within a second or two. To test your mobile friendliness, you can always take advantage of the Mobile Friendly Test by Google.
And that covers it – time to put these tips to the test! Hire the expertise of professional SEO Services in London to do voice optimization like a pro.