COVID-19 has changed everything in just a few short weeks, and there’s a good chance your business is being affected. If you have been working on your SEO in the months and years previously, you may be wondering what you should be doing right now.
As an experienced SEO agency, we are still helping our clients with their SEO. People might not be spending as much on your products or services in the current climate, but this is not the time to put a stop to your SEO activities. Here are some strategies to focus on.
Update Your Content Strategy
This is not the time to be hard-selling your products and services, but you can still focus on creating content that helps with your overall SEO strategy.
If you’ve ever worked with an SEO agency London, you will already know the importance of content for SEO. And rather than putting a stop to your content production, now is the time to create content that is at the top of the funnel.
This informational content can be used to help prepare your audience by educating them about your products and services and increasing their awareness. That means content that is useful, informative and demonstrates your expertise. This builds trust and reinforces authority, helping to capture traffic for the long-term.
Create and Update FAQ Content
Hopefully, you’ve already got an FAQ section, which is a great way to incorporate long-tail keywords into your content. As an experienced SEO agency London, we’re advising our clients to create a page if they don’t already have one. And if you already have one, now is a good time to update it regularly.
Add questions relating to coronavirus and details relating to your products, such as how to care for them and clean them properly in the current situation. This will help you to keep your content updated and fresh while incorporating more keywords.
You could also create a dedicated coronavirus page with information about subscriptions or deliveries during the current crisis.
Invest More in Video Content
People are going to be spending more time online, and many of them will be watching videos – so now is a good time to invest in video content.
Create simple videos talking about the situation and post them on YouTube content. Repeat the information you have included your FAQs if you are not sure what to talk about, and provide your audience with another way to access your content. To boost your visibility on YouTube and in Search, make sure you optimise your videos properly.
Use This Time to Make Other Improvements
If you have some extra time to focus on your business, use it to improve your website, which could include updating content with new keywords based on your research, making technical changes to your site, planning a content strategy for the rest of the year, and researching link-building opportunities.
Stay productive and use this time to make changes for the future. SEO will still be important in six months or 12 months down the road.
Have a Long-Term Vision
Remember that SEO is a long-term strategy, and working on your SEO right now can help you meet your future goals. If you stop now, it could hurt you when people are ready to buy your products and services again.
So keep on publishing content, carrying out keyword research, providing value and building trust – it will pay off in the long run.
And if you want a hand improving your SEO to boost your visibility and ensure you are better prepared, contact our SEO agency and we’ll be happy to help you.