One of the most exciting and terrifying things about running a business is setting up advertising. The potential for driving scores of new customers your way and bringing increased profits is exhilarating, but what happens if it doesn’t work? Well, if you set your Adwords campaign up well and manage it properly – or have a professional PPC agency in London take care of it for you – you shouldn’t have to worry. Here are five simple steps to help you get started on an effective Google Adwords campaign!
Choose a Campaign Name and Type
Once you have set up your Google Adwords account, click on the button which reads “Create your first campaign”. You can skip this if you’ve already created an account and a campaign in the past. The next step is to name your Adwords campaign and choose the type you want to create. The options include:
- Search Network Only
- Display Network Only
- All Features
Each of these offer their own unique options, so choosing the one that is right for you should be determined by your business goals and marketing strategy.
Select the Geographical Target Area
The next step is to decide which locations you want to target with your product or service. The options vary greatly. You can target entire regions andcountries, oropt for cities or states instead. You can also customize the display areas with exact mile radiuses or latitude and longitude measurements. The size and population of the area you choose will have an impact on the price. If you’re hoping to influence the UK, a PPC agency in London can help you determine the ideal areas to target.
Set Your Daily Budget and Maximum Cost-Per-Click
By setting a total daily amount which your account cannot exceed, you can give yourself time to track the effectiveness of the advertising campaign without the worry of spending too much of your marketing budget too early.
The cost-per-click (CPC) is what you are charged every time somebody clicks on your ad. The exact amount is determined by factors like keyword, demographic, and competition vying for that same keyword and demographic.
Create an Ad Group and Design Your Ad
Once you have chosen your keywords, the next thing to do is create your ad, which consists of four lines. The headline is a maximum of 25 characters and needs to include your keyword. The second and third lines are a maximum of 35 characters and should include features and benefits of your product or service. The final line is your URL.
Verify All Information and Submit
Finally, it is critical that you review all of the information and settings you have selected. Even one small mistake could eliminate any possibility of a successful campaign, and an error in the daily budget or max CPC could have devastating financial consequences.
Once you have verified everything is correct, simply submit your Adwords campaign and track it carefully to learn what works for your business and what doesn’t. A PPC agency in London with years of experience can help streamline this process. Over time, you will develop a formula to maximize profits and benefit your company long-term.
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