Keywords make the cyber-world go ‘round. Keywords are those words or terms people enter into search boxes to find the things they’re looking for. You want your site to be prominently listed if someone searches for your particular product or service. But if you operate in a competitive niche this is not easy.

SEO Services & Keyword Investigation

As such, any SEO company in London worthy of the title is adept at conducting keyword research. Keyword research can reveal important keywords people use but your competitors overlook. This allows you to fashion your content in a way that takes advantage of these keywords and gives your site a competitive advantage.