A comprehensive UK SEO campaign typically includes:

• Technical Audits: Resolving Core Web Vitals, site architecture, and indexing barriers.
• Topical Content Strategy: Mapping keyword intent across comprehensive topic clusters.
• On-Page Optimisation: Metadata, structured data schema, and semantic internal linking.
• Digital PR & Link Acquisition: Securing authoritative editorial backlinks from high-tier British publications.
• Generative Engine Optimisation (GEO): Optimising site data for inclusion in AI discovery tools like ChatGPT, Perplexity, and Google AI Overviews.