There are numerous SEO techniques that companies use to deliver results. Some of these techniques are called “White Hat SEO,” which refers to practices and strategies that follow the rules of search engines.

There main purpose is to bring more value to users.

And then there’s “Black Hat SEO,” which refers to techniques and strategies that attempt to trick search engines into listing your website higher among search results.

Black Hat SEO can work, but it’s a risky move that can impose high penalties, like having your page removed from search results altogether. The ethical implications alone are enough to warrant its avoidance.

What’s more, it’s all the more reason to make sure you partner with SEO specialists who put in the work to ensure organic search results.