When it comes to marketing strategies, Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two of the most common. However, understanding which one is best for your business is about understanding your goals. Any reputable SEO agency London will be able to provide the advice you need but to help you along the way, we’ll look at what they both offer.
SEO and PPC – What’s the Difference?
Before you select a marketing strategy for your business it helps to understand the difference between the two.
SEO is a strategy that involves optimising your website and content so it meets the strict requirements of search engines. In doing so, it will help your website to rank higher.
PPC requires you to pay for advertising space within result pages for certain targeted keywords.
Is One Better Than the Other?
There is no direct answer here as they are both strategies within their own right. They can both help to increase traffic and sales but they can both offer different advantages, making it important to identify your business goals.
An SEO agency London can help you to optimize your website, helping to improve its ranking. Through engaging content, improving link authority and inbound links as well as streamlining your code, it’s possible to improve your natural search engine ranking.
PPC is slightly easier as you pay to advertise on search engines based on keywords. When users search for those keywords, your ad appears and you pay every time someone clicks your ad.
The Benefits of SEO
If you are looking for long-term success then SEO is the preferred option. Once you have optimized your website, it can remain there and continue to generate traffic and sales. In comparison, a PPC campaign ends after a certain period.
It’s quite common for searchers to avoid ads and so, SEO can increase the likelihood of better leads as it is organic. Along with this, it can enhance the credibility of your site as better rankings increase trust.
Finally, when you choose SEO, you won’t need to pay per click. Sure, SEO can take time and money, you won’t get charged for every impression or click.
Why SEO Might Not Be for You
It can take time to see results with SEO. While it’s more of a long-term goal, it can take months to see results. Along with this, depending on your industry, you’re going to need to compete with larger companies also targeting the same keywords.
You’ll also need to make sure that your strategy is right because a badly executed SEO strategy can cause damage to your credibility and reputation which is why it makes sense to use a professional service.
The Benefits of PPC
If you’re looking for quick results then PPC could be the solution for you. The impact is often seen immediately when you work closely with a PPC agency London to implement this strategy. What’s more, PPC ads will also be clearly displayed at the top of search pages. What this means is that they are highly effective on mobile devices as they can be seen above the fold. If you sell products then you can also opt for visual shopping ads to enhance the appeal of the ad.
Why PPC Might Not Be for You
While results are rapid, they can come at a cost, all of which is dependent on the industry, competitors and the region you are targeting. If your budget is relatively small then a PPC campaign might not be right for you.
It’s a campaign that you have to keep spending on in order to see results. Once you stop paying, traffic and leads will revert back to the levels they were at. Despite this, it’s also worth noting that mistakes can prove costly. If you don’t know what you are doing then you could find yourself paying for traffic that is both irrelevant and will never convert. This proves that using the services of a PPC agency London is vital to ensure you see the best results.
What Does It All Mean?
It’s clear that both strategies serve a purpose when it comes to marketing. However, when deciding which is right for you, you’ll need to consider your business goals. What’s more, it could be worth implementing an integrated approach to benefit from the fast increase in leads from PPC but also the long-term results that can be achieved through an SEO strategy.