Overview

As a professional SEO agency, we provide tailored support to a wide range of businesses. Search engine optimisation plays a pivotal role in the success of a recruitment agency because both candidates and companies alike go to google when looking for their next role or recruitment company to partner with.

The Challenges

Our client is a specialist IT recruitment agency for permanent and temporary jobs in the UK. They initially approached us as they were trying to solve a drop in enquiries. After some investigation, we identified that their competitors have been spending more time on growing their SEO and as a result our client’s site was starting to suffer. Their search engine results were lacking, and the result was that their business was suffering, their staff turnover increased, and they needed to correct the problem.

The Solution

To help this recruitment agency secure better quality candidates and clients, and to get more noticed through search engine results, we implemented the following solutions. Following an initial consultation with the business to identify the problem, we set about creating a targeted solution that would help to increase traffic to the website, improve the number of enquiries that the business received, and boost the number of clients who signed on with the agency.

First of all, we carried out keyword research. Our team identified which keywords were needed to help the organisation comply better with search engine algorithms like that of Google. We achieved this through a full website and competitive analysis. Our client had some low hanging fruits which we considered as quick wins and we initially focused our efforts there.

Second of all, we performed a review of the content that the website was currently using. Our team examined the site on a page-by-page basis and identified areas where content could be improved and enriched with keywords. We also identified duplicate content issues, link spam, corrected the site wide meta and consulted the client on CRO to increase their conversions.

Next, we created brand-new content for the website using updated keywords. Our team skillfully crafted industry-leading content that was enriched with organically woven keywords designed to help the business rank higher on search engines and divert more attention towards their services.

Once the content was completed, we returned it to the recruitment agency and helped them to install it onto their website to help improve results.

Finally, we commenced a quality link building campaign to improve the site’s credibility. We were able to gain links from some industry leading relevant sites that helped boost our client’s authority. We further helped them secure some major PR links which significantly improved their brand reputation.

The Results

As a result of the services that we provided and the solution we devised, several outcomes were achieved.

In the first six months after the campaign commenced, our client moved onto the first page of Google search results for 552 keywords. As a result of this improvement, business and queries increased rapidly. The resulting increase in both business and queries was promising. The number of prospective clients who made enquiries to the recruitment agency increased by 156%. The number of clients who signed on and went through the onboarding process with the recruitment agency increased by 278%.