We see amazing content posted all the time online, but what is it that really sets apart the powerful, far-reaching content from everything else? Here are nine ways to help you produce that truly earth-shattering content. 

Purpose is Key

One of the most important things to bear in mind is the purpose of the content. You must always be thinking about what the content is going to be used for. Inbound content marketing? Social media? Backlinking? If you know exactly how the content is going to be used, you can use that to produce a piece that works best in that setting. 

Build Authority

Great content isn’t just great for marketing purposes, but for building authority too. Authority online is hugely important when it comes to setting your business apart from the crowd and building customer loyalty. Use your content to demonstrate exactly how much you know about your industry niche. 

Variety is Engaging 

Absolutely, articles can be great, but not when it’s all that’s on your blog. Every blog needs a variety of different content types, on a range of relevant topics. That could be videos, infographics, podcasts, articles, tutorials, or interviews, the options are endless. 

Analytics Helps You Figure Out What Works

It’s always important for any kind of online business to make use of analytics to figure out exactly what is working and what isn’t. If you know where you’re going right, you can really drill down into this area and start seeing massive results through your content. Without analytics, you run the risk of simply spinning your wheels. 

Identify Your Audience

Knowing exactly who you’re producing your content for is vital when it comes to creating the content that really lands, winning that engagement and shares. Create an in-depth audience profile and build your content around that. 

Make Sure to Share

Now your blog is looking fantastic with plenty of articles, infographics, and videos, you need to be thinking about your social media presence. Too many businesses social media pages have far too few posts. Fresh, exciting content is a great way to get some new posts up on your social media pages. 

Consistency Will Set You Apart

When it comes to really building traction and results with content, simple consistency will set you well ahead of the competition. Make sure you’re posting with consistency, and experiment with your schedule. Whether that’s different content types, different lengths of content or simply the number of posts, you need to play with your approach while making sure to be as consistent as possible. 

Stay On Brand

If real time, money, and effort have been spent creating a spectacular online brand for the business you’re producing content for, you absolutely need to employ this brand mentality within the content. When it comes to producing brand recognition, loyalty, and authority, making sure your content is on brand is vital. 

Always Optimise

From keywords to technical SEO optimisation, simply making sure that your content has elements like a SERP meta description, for instance, is a straightforward way to guarantee your content is well received and performs well.