It’s easier than ever to launch an online store using Shopify. But that doesn’t mean your store will be successful. First, people have to find it – and that means you need to improve your Shopify SEO.
As an SEO agency London, we are constantly helping ecommerce businesses to improve their SEO. Here are 5 best practices to help you get your Shopify store ranking in the search engines.
1. Get the Basics Right
It all starts with getting the basics into place. That means having a paid plan to start with, because this is the only way that Shopify will allow the search engines to index your store.
You should also ensure your website uses SSL, which is provided by Shopify, and submit your sitemap to Google Search Console. Also, make sure it is mobile-friendly, which usually means using a responsive theme.
2. Create a Clear Site Structure
The structure of your store is crucial for SEO. Fortunately, it’s easy to do. Just think in terms of your customers. They want to find a clear and logical structure, which should start with the main pages like Home, About, Contact, then go down to category pages for your products, and finally the product pages themselves.
The easiest way to do this is to look at a few successful stores in your niche to find out how they go about structuring their sites.
3. Speed It Up
Site speed is important for SEO. Your shoppers will want a fast experience, or they will go elsewhere. Use Google’s PageSpeed Insights or GTMetrix to test the speed of your site, and make improvements if necessary.
For example, you can choose a faster theme for your store. You could also compress the images using an app like Crush.pics. If you are using apps that are not necessary, get rid of them.
4. Optimise the Content
The content on your Shopify site will have a big impact on SEO. The first thing to do is carry out keyword research to find out which keywords you should be using to rank.
Next, make sure the content is unique. That means not using the standard manufacturer product descriptions, and rewriting them to be original.
Create titles and meta descriptions that utilize the keyword for that page, and try to use the keyword into the URL naturally. Sometimes this will be easy because it will be the product name. You can also add alt text to the images, incorporating the keyword for that page.
5. Launch a Blog
You can easily launch a blog on Shopify, then start publishing posts on topics related to your store and optimise the content with keywords. Don’t just talk about your products, but write on topics that your target customers would find interesting. Then share your posts on social media to get more visibility and generate more traffic shares and links.
Continuing from the previous point, one of the most important things of all to boost your Shopify SEO is to build links. Just like any other website, links are one of the most important factors. If you have set up a blog, this can help to generate links. But consider other tactics too, like getting links from manufacturers and reaching out to influencers in your niche.
As an experienced SEO agency London, we can help you with all your link-building and more to ensure your Shopify store gets found online, boosting your revenue and growing your business. Contact us today to find out what we can do for your Shopify store.