The SEO Process

Search Engine Optimization is exactly that. The process of optimizing a website to grab the attention of the major search engines so that it ends up at or near the top of organic (unpaid) search results where the customers are. In a nutshell, the SEO process involves the following:

Correcting any issues with the backend coding of your site: If search engines find coding dead ends or obsolete coding on your website they’ll penalize it. We’ll identify any issues and straighten them out.
Ensuring your site loads quickly: The average web surfer today will wait 3 seconds for a page to load before tapping the back button. If your site is slow on the uptake you’ll be losing potential customers. We’ll ensure your site loads lightning-fast.
Optimizing your site’s images: One big reason websites load slowly is that they’re bogged down by unnecessarily large images. We’ll optimize your imagery so that it loads instantly.
Making sure your site is mobile friendly: Google has stated that they have no interest in sites that are not mobile friendly. We’ll ensure your site is optimized for all of today’s mobile devices.
Conducting keyword research: We conduct comprehensive keyword research and then integrate appropriate keywords and keyword phrases into your content so that you rank for your niche.