The Importance of SEO for Law Firms
99% of your potential clients will live in relative proximity to your practice. Therefore it is vital that your website is optimised to respond when someone searches for “law firms near me”. When your website is optimised for local search you dramatically reduce the number of other legal websites you are competing with for attention.
Think about it. If your site is not optimised to respond to local queries then it will be competing with every law firm in the nation for a space at the top of search results. But if it is optimised for local search the number of potential competitors is greatly reduced, increasing the odds your site will appear in the top 10.
Benefits of SEO for Law Firms
The potential benefits of SEO for law firms are numerous and include:
- Outranking the competition in search results and increasing your click-through rate.
- Funnelling more potential clients to your practice.
- Enjoying a handsome ROI on that expensive website.
- Bolstering your practice as being an authoritative and trustworthy one.
- Increasing word of mouth among people in your city or town.
Search engine optimisation is the single most important factor in determining if a website, any website, delivers on its promise. Do nothing and your website will be little more than an expensive digital billboard lost in cyberspace. Take advantage of SEO for law firms and watch that former billboard spring to life.