How Does SEO for Dentists Work?
The dental websites that appear at the top of organic (unpaid) search results don’t wind up there by accident. They are there because the dentist invested in an SEO campaign. SEO is a complex business but at its core it relies on the following:
- Incorporating relevant keywords into the content.
- Optimising images and other elements to ensure fast loading.
- Making sure the website is mobile-friendly.
- Modifying content to ensure the site responds to local queries.
- Making sure your pages load lightning-fast.
The Benefits of SEO for Dentists
The most important benefit of SEO for dentists is also the easiest one to quantify. You will begin to notice that your previously moribund website is starting to funnel customers your way. Potential clients will start contacting you about your office hours and services and your bookings should experience a bump.
Another benefit of an effective SEO campaign is that you will finally begin to enjoy a return on all the money you spent building and maintaining your website. With an SEO campaign behind it, that website will suddenly start to look like it was a wise investment.
You will also benefit from the perception that yours is a high-quality practice, which of course it is. As they say “success breeds success” and by appearing in the upper echelons of organic search results you will foster the perception that your practice must be credible and trustworthy.