How to Launch an NFT

An NFT or Non-Fungible Token, is a digital asset that cannot be copied and is recorded in a blockchain to guarantee its authenticity. As such an NFT becomes that rarest of things: a one-of-a-kind digital creation. Just as a Rembrandt acquires much of its incredible value because of its one-of-a-kind nature, so too an NFT achieves much of its value because there is only 1 in existence.

Although they first appeared on the scene in 2014 most people, even NFT aficionados, have little idea how to launch an NFT. Below, the team at PNdigital will provide a brief explanation.

How to Launch an NFT

It is estimated that the current market for NFTs is in excess of $40 billion, or almost the same as the fine art market. But how to launch an NFT and take advantage of this new interest? Here are 5 things that should help ensure your NFT has a successful launch.

1: Create a community – You will find launching an NFT to be much easier if it is an offshoot of a larger community-building effort focused on your particular skills or interests.

2: Educate – Once you’ve created your community you will need to dedicate some time to educating them about NFTs, what they are and why those community members should want to buy in.

3: Create a compelling piece of art – Even if your target audience are well-acquainted with NFTs they aren’t going to commit to yours unless the artwork appeals to their interests or sensibilities.

4: Create value – What sort of value will people receive if they buy into your NFT creation? For example: People who buy 3 of Sylvester Stallone’s SLYGuys get to meet the actor. What will you offer?

5: Create a roadmap – An NFT roadmap will enable you to keep potential investors up-to-date on your long-term plans. This, in turn, will ensure they are there with you when you drop new NFTs etc.

Contact PNdigital

For expert advice on how to launch an NFT contact the team at PNdigital by calling us on 0207 846 0130, or writing to us at: info@pndigital.co.uk.