One of the easiest ways of making passive income is by owning an e-commerce website. Besides, several eCommerce giants such as Alibaba, Amazon, eBay, and others generate billions of dollars in revenue.
However, several e-commerce website owners experience little or no sales despite attempting a series of digital marketing techniques.
If you fall into this category, you can quickly skyrocket your eCommerce sales by implementing SEO for eCommerce websites.
Listed below are some of the best e-commerce SEO practices that you should consider.
1. Speed up your website
An e-commerce website should have pictures of all their products to attract customers. However, excess images usually cause the site to lag or load slow.
The website loading speed should be between 2-4 seconds to retain first-time website visitors. Not to mention, Google always considers page loading speed as a metric for ranking websites.
For a faster loading website, you should consider the following:
● Delete or switch off any unused plugins.
● Optimize your images and use caching.
● Opt for a reliable eCommerce hosting service.
● Consider using a CDN like TATA or Akamai.
2. Make use of long-tail keywords
If you intend to increase your website traffic via organic search, you should consider using long-tail keywords. Besides, internet users are more driven to use long-tail keywords for their search engine ‘searches’.
By making the right use of long-tail keywords, your store will always come up when the targeted or related keywords are searched for on search engines.
Also, long-tail keywords can help you identify what customers are searching for on your e-commerce website.
You should ensure that the long-tail keywords are related to your products. Premium keyword tools such as SEMrush, KWFinder or even the free ones like Google Keyword Planner or Answer the Public do a good job.
3. Organize your website structure
Organize your website content hierarchically into sub-pages and parent pages. This makes your website easy to navigate by your visitors.
Ensure that the products or links you add to specific pages like category or parent pages are relevant. You don’t want your users clicking on a ‘shoe’ category only to see a list of ‘makeup products’. Isn’t it?
4. Manage redirection
Another practice for boosting e-commerce sales is to consider broken links redirection.
Basically, when a user clicks on a product and notices the link is broken or gets an error, he will leave your site thinking the product is unavailable.
Therefore, you should ensure all links to your site are one hundred percent working and linking to appropriate products.
If the product is discontinued or finished, make a 301-redirect to a URL of the new product or a related product. Your 404 error page design should not be ignored, including your homepage or cornerstone pages on it as well.
5. Optimize your homepage
To ensure SEO for e-Commerce sales, the homepage design should create a “ready for business” impression. Don’t make it complicated when you can use a minimal design.
You should include popular or trending products on your homepage to attract the attention of your website visitors.
This simple SEO practice will not only appeal user attention in buying your product(s) but also reduce potential bounce rate. You can also include new products category on the homepage.
A good example of sites with similar eCommerce SEO practice is Aliexpress and Amazon.
6. Mobile optimization
More shoppers today prefer shopping on their phones than on a computer.
One of the simple SEO best practices for e-commerce sales you should consider is ensuring that your eCommerce website is mobile-responsive.
Make use of “Google’s free Mobile Testing Tool” to check if your online store is mobile-friendly. Also, ensure the images on mobile devices are cached and responsive to prevent slow loading.
7. Update your content
To enhance SEO for e-commerce sales, you need to update your website content frequently. This indicates that your site is not neglected or solely product-oriented but user-friendly too.
Irrespective of the products you sell, you should have a blog section where you can post relevant content.
The blog posts should complement the products you have on your online store. Also, you can link related products from within the blog posts to generate more sales.
You should also encourage users to leave feedback (or comments) on the purchased products to create an impression that you care for your customers and believe in improving your products.
8. Prioritize link building
Backlinks are essential when implementing SEO for eCommerce websites. The more high quality backlinks you acquire, the higher your Domain Authority (DA) gets.
Search engines like Google, Bing, DuckDuckGo rank websites with higher DA on top of search results.
To get backlinks to your e-commerce website, you can resort to guest posting which is perhaps the most effective of all link building techniques. Make use of a good outreach and content tool to acquire links. It will help you with other marketing aspects too.
9. Create product videos
By creating a distinct video for each of your products, you will be able to guarantee quality assurance for the products you sell on your eCommerce website. Visitors will also be able to experience your products closely.
Not to mention, YouTube highly ranks videos uploaded on its platform in a matter of minutes.
10. Make use of e-commerce SEO services
Implementing several e-commerce SEO activities takes time, energy, and effort. However, a good SEO service provider can help you with all that.
By opting for any of their eCommerce SEO packages, you are assured of continuous SEO efforts without hassles.
By implementing these SEO practices, you would be able to drive in more web traffic which is likely to make an impact on your sales.
No online business can survive without SEO today however only those make money who do it the right way.
Tulip Turner –
Tulip is a Content and Inbound Marketing expert at Snewscms. Over the years, she has helped dozens of businesses in defining their content strategy. She believes that creativity doesn’t inspire customers anymore. A true story when recited well, is enough to build a connect.
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